from swedish grills to british bbqs
Our Swedish roots
1987. THE BEGINNING
Johnny, a charismatic Swedish salesman with a refusal to accept bland condiments, purchases a small mustard factory and develops his legendary recipe.
1995. THE EXPANSION
As Johnny's becomes a Swedish staple, the range expands with BIG new flavour combinations that challenge traditional mustard expectations — beginning our tradition of disrupting the condiment shelf.
2002. THE LEGACY
After starting a mustard revolution, Johnny retires and sells to Kavli, who continue his legacy of quality and innovation while maintaining what made his original recipes so special — all whilst giving all profits to charitable causes.
2010. THE DOMINATION
Johnny's becomes Sweden's #1 mustard brand, proving that big flavour and exciting versatility can revitalise something that's usually left at the back of the fridge.
2025. THE UK INVAsION
Johnny's makes its official UK debut, bringing our game-changing approach to British BBQ enthusiasts and everyday food lovers who want condiments people actually use.
THE KAVLI TRUST
All our profits go to charity. In fact, the Kavli Trust, who now owns Johnny’s Mustard, donated a whopping £3.4 million to charities in 2024.
WHAT WE STAND FOR
AUTHENTICALLY SWEDISH
We stay true to Johnny's original recipes. Sweeter, deeper and genuinely better than anything you're used to.
UNCOMPROMISING FLAVOUR
There's a reason we're Sweden's #1. Once you've tried Johnny's, nothing else will do. Each squeeze transforms ordinary food into something legendary.
THE ULTIMATE MULTITASKER
Forget everything you think mustard is for. Grilled meats, sandwiches, marinades, dips — Johnny's makes meals worth putting your phone down for.
WHY WE’RE COMING
TO THE UK
The UK mustard scene has been playing by the same old rules for years. Instead, you need a mustard that’s not just for special occasions, but one that’s bringing big flavour to everyday meals.
LET’S TALK FLAVOUR
Want to be part of the Johnny’s Mustard UK journey from the beginning? Whether you're a stockist, have a new recipe idea, or just want to share your Johnny’s creations, we’re here for it.
